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by William J. McDonald : Cases in Strategic Marketing Management: An Integrated Approach

ISBN : #0023794240 | Date : 1997-11-25

Description :

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: Consumer Behavior & Marketing Strategy 8th EDITION

ISBN : # | Date : 2007

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by Henrik Vejlgaard : Anatomy of a Trend

ISBN : #0071488707 | Date : 2007-08-27

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PDF-21bd9 | Why do millions of people end up wearing the same style of clothing?. What makes people change their tastes in food, music, and cars? . . It’s because of trends-the powerful process of change that affects every industry across the globe. . . Drawing on his groundbreaking research, trend sociologist Henrik Vejlgaard unearths essential clues about how trends emerge and go mainstream and examines the… Anatomy of a Trend


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by M. Isabel Valdes : Win! the Hispanic Market: Strategies for Business Growth

ISBN : #098304368X | Date : 2012-01-27

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PDF-52b5e | Every businessperson, from the boardroom to the mom-and-pop retailer, knows that without customer growth, there is little hope of business growth. In the United States today, the most growth is coming from customers of Hispanic origin and projections are that the trend will continue. Hispanics are younger, have more children, and are still forming new households. Corporations that right-size the g… Win! the Hispanic Market: Strategies for Business Growth


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: Cultural Perspectives in a Global Marketplace: Proceedings of the 2010 Cultural Perspectives in Marketing Conference (Developments in Marketing … of the Academy of Marketing Science)

ISBN : #3319186957 | Date : 2015-05-29

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PDF-4985e | This volume includes the full proceedings from the 2010 Cultural Perspectives in Marketing Conference held in Lille, France with the theme Cultural Perspectives in a Global Marketplace. This volume presents papers on various topics including marketing management, marketing strategy, and consumer behavior.Founded in 1971, the Academy of Marketing Science is an international organization dedicated t… Cultural Perspectives in a Global Marketplace: Proceedings of the 2010 Cultural Perspectives in Marketing Conference (Developments in Marketing … of the Academy of Marketing Science)


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by C. J. Hayden : Get Clients Now! A 28-Day Marketing Program for Professionals and Consultants

ISBN : #0814479928 | Date : 1999-03-31

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by del hawkins : Consumer Behavior (building marketing strategy 10th International Edition)

ISBN : #0071106685 | Date : 2007-01-01

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by BusinessNews Publishing : Summary: Collapse of Distinction: Review and Analysis of McKain’s Book

ISBN : # | Date : 2013-02-15

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: Applying Social Cognition to Consumer-Focused Strategy (Advertising and Consumer Psychology Series)

ISBN : #0805855203 | Date : 2005-07-28

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PDF-050a3 | Applying Social Cognition to Consumer-Focused Strategy, a book in the Advertising and Consumer Psychology series sponsored by the Society for Consumer Psychology, focuses on the most important recent developments at the interface of social cognition and marketing, and develops integrative theoretical frameworks with rich practical implications. More specifically, the chapters offer a novel and tho… Applying Social Cognition to Consumer-Focused Strategy (Advertising and Consumer Psychology Series)


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by Bill Tancer : Everyone’s a Critic: Winning Customers in a Review-Driven World

ISBN : #1591846382 | Date : 2014-10-16

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: Advances in Advertising Research (Vol. 1): Cutting Edge International Research (European Advertising Academy) (German Edition)

ISBN : #3834921114 | Date : 2010-06-25

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ISBN : #3319386972 | Date : 2016-12-16

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PDF-5380f | This volume includes the full proceedings from the 1999 World Marketing Congress held in Qawra, Malta with the theme Global Perspectives in Marketing for the 21st Century. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective. This volume resents papers on various topics including marketing management, marketing strategy, and consumer b… Global Perspectives in Marketing for the 21st Century: Proceedings of the 1999 World Marketing Congress (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)


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ISBN : #0749406461 | Date : 1992-07-30

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ISBN : #331924146X | Date : 2015-10-21

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