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Summary: 80/20 Sales and Marketing: Review and Analysis of Marshall’s Book PDF




by BusinessNews Publishing : Summary: 80/20 Sales and Marketing: Review and Analysis of Marshall’s Book

ISBN : # | Date : 2014-10-28

Description :

PDF-2d711 | The must-read summary of Perry Marshall’s book: “80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More”. This complete summary of the ideas from Perry Marshall’s book “80/20 Sales and Marketing” explains how 80% of your results will come from 20% of your efforts and this principle can be applied to any area of life. The author states that this concept is an es… Summary: 80/20 Sales and Marketing: Review and Analysis of Marshall’s Book


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Absatzfördernde Kommunikationsinstrumente bei Wohnimmobilien (German Edition) PDF




by Philipp Kaufmann : Absatzfördernde Kommunikationsinstrumente bei Wohnimmobilien (German Edition)

ISBN : # | Date : 2002-04-26

Description :

PDF-70884 | Diplomarbeit aus dem Jahr 2000 im Fachbereich Medien / Kommunikation – Public Relations, Werbung, Marketing, Social Media, Note: Sehr Gut, Universität Wien (Publizistik- und Kommunikationswissenschaft), Sprache: Deutsch, Abstract: Die vorliegende Diplomarbeit beschäftigt sich mit dem wissenschaftlichen Neuland des „Immobilienmarketings“. Zu den beiden großen Themenblöcken „Immobilien“ … Absatzfördernde Kommunikationsinstrumente bei Wohnimmobilien (German Edition)


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Value Based Marketing Strategy Santiago Lopez PDF E24085429

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Value-based Marketing Strategy PDF




by Santiago Lopez : Value-based Marketing Strategy

ISBN : #162273033X | Date : 2015-09-15

Description :

PDF-ba1bf | This book offers novel methods for developing Value-based marketing strategies aimed at increasing revenue and profits. The Value concept relates all the benefits offered by a product with its price and the effort required to obtain it. Global competition requires managing Value rather than individual products or brands. This fosters customer loyalty, and provides a solid basis for relationship ma… Value-based Marketing Strategy


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Assessing Different Marketing Practice Uncertainty PDF Da413a55f

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Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty: Proceedings of the 2004 Academy of Marketing … of the Academy of Marketing Science) PDF




: Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty: Proceedings of the 2004 Academy of Marketing … of the Academy of Marketing Science)

ISBN : #3319118447 | Date : 2014-11-10

Description :

PDF-3298f | ​​This volume includes the full proceedings from the 2004 Academy of Marketing Science (AMS) Annual Conference held in Vancouver, Canada, entitled Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty. It include papers aimed to create awareness of the issues, trends, and advances associated with current marketing theories and practices. Founded in… Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty: Proceedings of the 2004 Academy of Marketing … of the Academy of Marketing Science)


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Network Dynamics in International Marketing (International Business and Management) (Technology, Innovation, Entrepreneurship and Competitive Strategy) PDF




by P. Naude : Network Dynamics in International Marketing (International Business and Management) (Technology, Innovation, Entrepreneurship and Competitive Strategy)

ISBN : #0080433588 | Date : 1998-09-01

Description :

PDF-79166 | This book aims to fulfil two objectives: to contribute to the state of knowledge in the broad area of relationship marketing and to provide readers with an insight into the antecedents and roots of the current “fashionable” interest in relationship marketing. The first part of this book presents ideas on our current understanding of networks, relationships, and interaction. The second part contain… Network Dynamics in International Marketing (International Business and Management) (Technology, Innovation, Entrepreneurship and Competitive Strategy)


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Brand Aesthetics G Mazzalovo PDF Ace2bd021

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Brand Aesthetics PDF




by G. Mazzalovo : Brand Aesthetics

ISBN : #0230336736 | Date : 2012-07-24

Description :

PDF-a53ac | Explores the growing importance of aesthetic factors in the success of brands and the reluctance of brand managers and academics to deal with these issues. Proposes a series of theoretical and practical managerial instruments which analyse the aesthetic aspects of various brand manifestations…. Brand Aesthetics


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Summary Buzzmarketing Review Analysis Hughes Ebook PDF 2cf89bf36

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Summary: Buzzmarketing: Review and Analysis of Hughes’ Book PDF




by BusinessNews Publishing : Summary: Buzzmarketing: Review and Analysis of Hughes’ Book

ISBN : # | Date : 2013-02-15

Description :

PDF-0d3ac | The must-read summary of Mark Hughes’ book “Buzzmarketing: Get People to Talk About Your Stuff”. This complete  summary of the ideas from Mark Hughes’ book “Buzzmarketing” explains that there’s just so much background noise and clutter now that traditional advertising isn’t as effective as it once was. In 2004 alone, American companies spent over $235 billion on marketing – more than the e… Summary: Buzzmarketing: Review and Analysis of Hughes’ Book


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[Pub.74NSt] Summary: Buzzmarketing: Review and Analysis of Hughes’ Book PDF | by BusinessNews Publishing


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Article Marketing 1101: Easy to Understand Tips and Tactics with SEO, eBooks, Blogs and UAW PDF




by Samuel Renseg : Article Marketing 1101: Easy to Understand Tips and Tactics with SEO, eBooks, Blogs and UAW

ISBN : #1475104928 | Date : 2012-04-07

Description :

PDF-db40e | “Article Marketing 1101”, the one stop resource for all your writing needs. Following are some of the fantastic features this eBook has to offer: • Types of article marketing techniques (eBooks, SEO, blogs). • Step by step instructions on writing eBooks, Blogs, SEO articles. • Tips on writing effective Articles. • Unique Article Wizard Tutorial. • How to research keywords. • How t… Article Marketing 1101: Easy to Understand Tips and Tactics with SEO, eBooks, Blogs and UAW


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HBR’s 10 Must Reads on Making Smart Decisions (with featured article “Before You Make That Big Decision…” by Daniel Kahneman, Dan Lovallo, and Olivier Sibony) PDF




by Harvard Business Review : HBR’s 10 Must Reads on Making Smart Decisions (with featured article “Before You Make That Big Decision…” by Daniel Kahneman, Dan Lovallo, and Olivier Sibony)

ISBN : #1633694585 | Date : 2013-03-12

Description :

PDF-26f9a | Learn why bad decisions happen to good managers―and how to make better ones.If you read nothing else on decision making, read these 10 articles. We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you and your organization make better choices and avoid common traps.Leading experts such as Ram Charan, Michael Mankins, and… HBR’s 10 Must Reads on Making Smart Decisions (with featured article “Before You Make That Big Decision…” by Daniel Kahneman, Dan Lovallo, and Olivier Sibony)


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One to One B2B: Customer Development Strategies for the Business-to-business World PDF




by Don Peppers : One to One B2B: Customer Development Strategies for the Business-to-business World

ISBN : #1841123129 | Date : 2001-11-06

Description :

PDF-37ac4 | In a series of richly detailed case studies, the authors paint vivid portraits of B2B organizations wrestling with front–burner issues such as channel complexity, customer valuation, account development, sales force automation, knowledge–based selling, and new modes of compensation. They squarely tackle the question of how much technology is too much, arguing that one shouldna t ask “How can you… One to One B2B: Customer Development Strategies for the Business-to-business World


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